Starasia Enterprise
Client Overview
Starasia Enterprise is a Hong Kong–based logistics and fulfillment company offering end-to-end services to global clients. Their business model revolves around receiving products from clients, storing them in their warehouse, packaging orders, and handling the full shipping process. With a growing customer base and increasing operational volume, Starasia required more precision, speed, and visibility across their warehouse and sales operations.
The Challenge
Although Starasia had standard Odoo already implemented, the system wasn’t aligned with their real-world logistics needs. They faced several operational issues:
- Inefficient warehouse movement – employees had to physically run around the warehouse to locate goods, slowing down picking and packing.
- Poor location accuracy – the default Odoo location setup wasn’t granular enough for their workflow, causing misplaced items and longer processing times.
- Limited customization in sales orders – their sales process required specialized fields, document handling, and CRM connectivity that standard Odoo did not support.
- Lack of integrated workflow – sales and warehouse processes were not tightly connected, leading to errors and delays in order fulfillment.
These gaps reduced productivity and affected service quality, which is critical in the logistics industry.
The Solution
Impliway worked closely with Starasia to enhance their existing Odoo implementation and customize it for the operational demands of a modern logistics company.
- Odoo Inventory for real-time stock tracking across all warehouses.
- Odoo Purchase with automated reordering rules to ensure products were replenished before running out.
- Odoo eCommerce integration, directly linking stock levels with the online store to prevent overselling and backorders.
Advanced Warehouse & Location Management
We redesigned their warehouse structure inside Odoo to eliminate inefficiencies:
- Created custom storage locations and hierarchical warehouse zones to mirror real-life warehouse layout.
- Implemented precise item-to-location mapping, allowing teams to instantly find customer goods without manual searching.
- Enhanced warehouse operations screens, ensuring easy visibility of inventory levels, picking routes, and storage movements.
- Introduced optimized store management workflows to streamline receiving, putaway, and dispatch processes.
Sales Module Enhancement
We reengineered their sales process to support logistics-specific workflows:
- Added custom fields and service attributes needed for packaging and shipping workflows.
- Customized the Sales Order templates with detailed breakdowns of logistics services and handling fees.
- Improved CRM-to-Sales connectivity, enabling opportunities to convert directly into detailed sales orders.
- Enabled digital signatures and document attachments, making the sales cycle fully paperless and auditable.
- Automated data flow between Sales → Warehouse → Logistics, reducing manual entry and errors.
These improvements enabled Starasia to manage complex client service orders with precision and speed.
Results & Impact
The transition to a centralized, automated system brought immediate and measurable benefits across departments.
50% faster warehouse processing, thanks to optimized location management and streamlined picking.
Higher accuracy in storing and retrieving goods, reducing operational mistakes.
More professional and clear sales orders, improving client communication and transparency.
Streamlined CRM-to-Sales workflow, enabling faster deal conversion.
Full digital traceability, as signatures and documents are now captured directly inside Odoo.
Client Impact
With a fully customized Odoo environment, Starasia Enterprise now operates with increased efficiency, improved accuracy, and better end-to-end coordination. Their teams can locate goods instantly, process orders faster, and maintain a professional and automated sales process strengthening both internal productivity and customer satisfaction.
Detailed List of Integrated Modules
Below is a categorized overview of all Odoo modules implemented in the system
Sales
CRM
Inventory
Ware House
